Retail shelf intelligence

Turn shelf photos into measurable retail execution.

ShelfViewer converts real supermarket shelf photos into clean 2D planograms, calculates Share of Shelf, checks premium placement, and helps field teams prove improvements in-store.

See the demoExplore the workflow
Raw shelf photo
AI detection2D planogramShare of ShelfRelay field proof
42%Your brand
91Compliance score

Built by people trusted by

Retail-tech experience for serious teams.

From shelf-photo chaos
to measurable execution.

See what changes when every shelf visit becomes structured retail intelligence.

Before

Manual shelf checks

  • Shelf photos live in chat threads, camera rolls, and slide decks.
  • "Is our promotion actually eye-level?" Nobody can prove it.
  • Manual counts turn facings into spreadsheet guesswork.
  • Competitor moves are spotted too late to act in-store.
  • Agreement rules are checked after the shelf has already changed.
  • Before and after proof gets lost between field visits.
Scattered evidence from manual retail execution checks
After

The ShelfViewer Way

  • Every shelf photo becomes a clean editable 2D planogram.
  • Product facings are classified as yours, competitors, private label, unknown, or empty.
  • Share of Shelf and premium shelf-value share update automatically.
  • Placement rules flag eye-level, first-seen, and minimum-facing gaps.
  • Relay sends the right planogram to each Territory Manager.
  • Before and after photos show what improved in-store.
Confident retail team with organized shelf execution workflow

What you get

Retail execution superpowers.

The tools that turn shelf photos into planograms, compliance checks, field proof, and analytics.

01

AI shelf photo detection

Upload real supermarket shelf photos and detect rows, product facings, empty space, competitor blocks, and shelf structure.

02

Editable 2D planograms

Turn detection into a clean drag-and-drop planogram with snapping, multi-select, facings, shelf templates, and reusable blocks.

03

Share of Shelf calculation

Classify products as yours, competitors, private label, unknown, or empty space and track physical share plus shelf-value share.

04

Agreement compliance

Score eye-level targets, first-seen zones, premium placement, handle-side value, minimum facings, and retailer-specific rules.

05

Relay field execution

Publish planograms to Territory Managers, capture before and after shelf photos, and prove the improvement from each visit.

06

Store and region analytics

Track performance by store, region, retailer, sales rep, category, brand, competitor, and time.

Relaxed retail team reviewing shelf intelligence

Publish to Relay

Planograms, field proof,
and retail analytics.

ShelfViewer connects the shelf photo workflow to Relay, the mobile app for Territory Managers executing work in-store.

ShelfViewer field execution assistant
Photo
Detection
Planogram
Share
Rules
Relay
Proof
Analytics
Competitors

Detect shelf rows, products, facings, empty space, and visual blocks automatically.

Analytics

Measure every shelf improvement.

Track performance by store, region, retailer, sales rep, category, brand, competitor, and time.

-20%

Pilot

For focused category or regional pilots.

€119/month
  • Up to 5 field users
  • Shelf photo to planogram workflow
  • Share of Shelf calculation
  • Basic agreement checks
  • Email support
Start Free Trial
Most Popular

Growth

For teams scaling retail execution.

€249/month
  • Up to 25 field users
  • Unlimited planograms
  • Relay mobile execution app
  • Premium placement scoring
  • Competitor recognition
  • Priority support
Start Free Trial

Enterprise

For national retail execution programs.

Custom 
  • Unlimited stores and users
  • Store, region, retailer, and sales rep analytics
  • Custom agreement rule models
  • SSO & API access
  • Admin controls
  • Dedicated support + onboarding
Contact Us

Ready to measure your shelves?

Bring a few real shelf photos. We will show the planogram, Share of Shelf, and field proof workflow.

See the demo

Get in Touch

See the demo

Send a note and we will show how ShelfViewer turns real shelf photos into measurable retail execution.

Let's Start a Conversation

Tell us about your categories, retailers, and field team. We will map the shelf photo to planogram to Relay workflow around your reality.

Address

Onderwijsboulevard 225
Den Bosch, Netherlands

A product by

ShelfViewer is built by GrapefruIT, a Dutch software company delivering precise business applications since 1999. We build practical AI-assisted tools that turn messy real-world work into reliable digital workflows.

Visit GrapefruIT.nl
Since 1999